Test Prep Site Idea PDF Print E-mail
Written by Graydon   
Friday, 14 July 2006
I recently ran across a forum question about creating a test prep site (i.e. SAT, ACT, etc...) that competed on price... cheaper price for a longer list of questions and answers.  I am assuming that the goal would be to get future test takers to come to the site, pay some fee to download a lot of test questions...
 
Sounded pretty boring to me... so, I gave it some additional thought... 
 
 
Instead of just a download site where your customers only have a need to visit once and never come back, start a Test Prep Blog.
 
Every single day, present a new math question, a new language question, a new "insert category here" question...
 
The next day, present another round of questions and the answers to the previous days questions.
 
Yeah, you are giving away some test questions for free... but what you are trying to do is get people to come back often.  Whether they are prepping for a test or just have a competitive streak on them and want to one up their friends.
 
So, why give it for free?  Well, don't make it all for free.  Provide some "ebook" type downloads with groups of questions.  The more questions, the more you charge.
 
And in order to hopefully monetize those that aren't looking to take the SAT... throw in some minimal link ads to other sites or even affiliate link to one of the larger test prep organizations.
 
Now, to make this work, you'll have to be able to come up with GOOD questions as well as simple to understand explanations of the answers.
 
Is this going to give you the income to retire when you are 30?  Maybe not... but if you are good at it, you might find other avenues to exploit your expertise. 
Last Updated ( Friday, 14 July 2006 )
 
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