|Best Personalized Books|
|Written by Graydon|
|Saturday, 20 May 2006|
When I first saw the advertisement in Entrepreneur for Best Personalized Books , I thought "Cool! Should be able to sell that type of item easily." I have kids and could easily see the draw to that type of item. Not to mention that I could see a couple of quick and easy market areas to target within my personal circle. So, I went to the site to find out more information...
I don't know why, but one of the first things I look for at a site is the copywrite information... to me it gives an idea on if the site is up-to-date... or did I stumble on someone's static marketing scheme. It's not a great measure... but it's something I do. Current copywrite at least tells me they update the site regularly. Now the problem with BPB is that the copywrite is for the year 2000. Come on now. That's 6 years ago (at this time).
Next, I thought I would check out the link for "... selected letters and articles..." Nothing is better marketing than what your happy customers and the media write about you... right? Well, I would normally think so if the most recent dated item wasn't from 1997. The two undated items just look old as well.
Not deterred, I keep checking around the website... On the company information page they have a great story about how it came into being... but towards the bottom they state how they are "...constantly negotiating for hot new properties and developing new books!". Really now, then update the site with current dates.
I thought about checking the page source and page information... everything that I see points to being an old site last modified in 2004. I don't know about you but that puts me off some.
We'll make an assumption that since they still actively advertise in Entrepreneur, then they are still active.
I still stand behind my original thought on how personalized books could be a simple business prospect to earn some cash on the side while working from the house. The marketing suggestions that they have on the site are right on with this type of product. The profit worksheet that they go through looks reasonable at this point in time (really too early to judge on that). But the biggest advantage they have... the license deals with some still popular "characters". I'm still curious and have requested some additional information. We'll see what shows up.
If you are interested in this type of business, bookmark the entry and check back later.
|Last Updated ( Saturday, 20 May 2006 )|