|Spreadsheet Template Marketing|
|Written by Graydon|
|Wednesday, 29 November 2006|
If you are sitting out there making up templates for Microsoft Excel and trying to figure out how to get some customers... then you might want to try this...
Stop marketing to Microsoft Excel users and market to Google Spreadsheet users.
All of your current templates should be useable on Google Spreadsheets... but go and test them out first.
Then, use some of your AdWord dollars on the Google Spreadsheet keywords.
You'll be able to sell the same stuff to a different market and might be able to get at the top of the list instead of fighting the other 1.6 trillion people trying to sell Excel templates.